buildnz designex opens its doors in just over two months
Industry awareness is mounting with more than 150 exhibitors confirmed to date. We expect this number to climb to 180+ in the coming weeks. Prize sponsors and an exciting Seminar schedule are all set, including a Keynote session from Ian Moore, of Ian Moore Architects, Sydney.
Visitor campaign
PR
Ranger
Advertorial
VIP
Social
Visitor Campaign:
The Visitor Campaign kicked off in March with print & online advertising with our Media Partner publications and Social Media advertising (Facebook, Twitter & Google Adwords). Previous attendees of buildnz designex & Canterbury buildnz designex shows will be receiving special email and direct mail invitations. More than 22,000 direct mail invitations to register will be posted in the first week of May, with the email marketing campaign starting at the same time. In the next few weeks we will send you web buttons, printed invites and an email invite to share with your database as well. You can also download this A3 poster for placement on a retail Trade Counter or staff noticeboard.
Free PR:
Our PR campaign is also in full swing - if you have a great story to tell about what you're bringing to buildnz designex please email our Press Officer Gary Bowering at nzpr@gb.net.nz You can review previous press releases by clicking here>>.
Visitors could Win a Ford Ranger XLT.
We have an amazing Ford Ranger XLT Double Cab Ute to give away to one lucky visitor. All the visitors have to do is attend buildnz designex, visit the Ford stand and scan their badge. It's an awesome prize valued at over $59,000.
Advertorial:
We have editorial and advertising booked in a variety of trade publications in the lead up to the event including across the AGM portfolio (Progressive Building, Houses, ArchitectureNZ, Interior, and online with Selector and ArchitechtureNOW), Building Today, Hardware Journal, Rebuild Canterbury and INHOUSE, the CBANZ magazine.
VIP Program:
We are implementing a VIP program which relies on you advising us who's a tiny bit special to your business. We will send them a personal invite on your behalf, and they will have a special VIP badge. You'll receive a letter with complete details of the program in the next couple of weeks, or email Chantelle@xpo.co.nz for details on how to add your special customers to the VIP program.
buildnz designex on Social Media:
buildnz designex is all about connecting industry with customers. If you have an innovation to show at buildnz designex send Jeff@xpo.co.nz a short description (50 words or so) with a high resolution image so we can post it to the buildnz designex Facebook page. It's a great vehicle to share news and information with 5,000 followers. If you're also active on Facebook send us your page details so we can also promote your social messaging.
We hope your other show planning is going well too. The Exhibitor Manual has a great deal of useful information, ideas and booking forms for pretty much everything you might need at the show.
Please get in touch if you have any questions in the leadup to the show.