Discover the innovation and quality that drive one of Poland’s most dynamic regions in the Polish Pavilion!

The Wielkopolska Region is one of Poland’s strongest economic regions. Strategically located in the west of the country, it lies at the crossroads of major European transport routes. It is known for its deeply rooted work ethic, reliability and technological advancement, and specialises in the following economic areas: Bio-based raw materials and food for informed consumers, interiors of the future, industry of tomorrow, specialised logistics processes, ICT-based development and modern medical technologies, making it one of the leading areas in Poland with the highest level of investment attractiveness.

At BuildNZ, the Wielkopolska Region will be showcasing its brand through a diverse range of regional enterprises offering high-quality solutions for the modern building industry. This action is part of the project the Wielkopolska 2050 – aimed at brand development and the internationalisation of the Wielkopolska economy to enhance its competitiveness in the face of climate challenges. The Wielkopolska 2050 project is funded and implemented under the European Funds for the Wielkopolska Programme for 2021–2027, within Priority 1: European Funds for the Wielkopolska Economy; Measure 1.7: Strengthening the process of entrepreneurial discovery and promoting the regional economy.